This was discontinued around 2006 as someone else said and I shot about 100 rolls of it, with an expiration date of late 2009, from 2008 until a few months ago. Very nice film that was selling at $1.99 a roll (36 exposures).
However, it is back, selling at $5.89 a roll at Uniquephoto.com and probably other places. I noticed it was back at Unique for at least over a year. Sounds to me like it was discontinued and then reissued to charge more, but maybe it was improved.