bmattock
Veteran
Peter Klein said:For what it's worth, a Kodak rep spoke at the LHSA annual meeting in San Francisco last weekend. He expressed frustration that a lot of people were constantly trumpeting that "film is dead" (e.g. on the Internet). He said it distorts the picture, adding that it is very difficult for Kodak to get any alternate message out there.
He emphasized that Kodak plans to stay in the film business. Film will still be a significant part of the imaging business, and Kodak would be foolish *not* to be a part of it. They are indeed restructuring and reducing capacity to match what the they believe the market will eventually be. This means closing some facilities, reducing the number of films available, and the number of package variations (such as eliminating different names for the same film in different countries). All this may make it look like there is a headlong rush to eliminate film entirely, but he insisted that this is not what's actually happening.
A gentleman I was sitting with kept muttering an eight-letter word referencing bovine end-product. *He* predicted that Kodak would be out of the film business in two years.
We were also treated to some unconvincing reading of corporate boilerplate accompanying that bane of modern existence, the Powerpoint presentation (Link: Powerpoint is Evil! ). And he showed us Kodak's new marketing campaign, called, I believe "Gallery." Basically it has lots of cute kids marching through a virtual art gallery where all manner of images can be seen--everything from art and journalistic photos to your family snapshots. It says, in a warm-fuzzy way, that Kodak has meant images for the last century, and it will mean images in the next. Interestingly, most of the images shown were film images.
It's hard to know what to make of the talk. On one hand, some of the figures presented and corporate organization displayed were convincing. On the other hand, some of the later boilerplate and the video made me feel we were being "handled."
Where's the truth? Beats me. All I know is that if they take away my Tri-X, I'm going to be *very* pissed. I shot Neopan 400 this weekend, figuring I ought to know it better just in case. I guess the next step is to learn how to order film in Polish and Ukrainian. 🙂
--Peter
Peter,
Like you, I am left not knowing what is BS and what is not. As you said, it seemed you were being 'handled'. I hate to be so negative, really I do. But when Kodak (or anyone) says that WE are the ones (or ME) causing the problem by insisting that film is dead when it is not, that's just silly. Kodak is a bit bigger than a couple hundred guys on the 'net saying that film is dead. It almost sounds like a 'buying time' or 'stalling' tactic. But heck, he could be telling the truth, who knows.
With confusion as the result, it makes one wonder if that is not what was intended.
Best Regards,
Bill Mattocks