What are you? The RFF thread police? If you "get" RFF photography, which really has nothing to do with the focusing mechanism as the Barnack ideal of a small inobtrusive camera and the type of photography such an animal produces in the right hands, this is the first camera that isn't, to quote Ayn Rand, a "second hander" like these so-called "retro" cameras, or that marries 50 year old technologies to new technologies. And - importantly to me, at least, it's affordable to the masses. (Thank God Leica didn't come up with this... but Leica stopped innovating cameras shortly after the M3). Only took around a decade for the first real digital "rangefinder" to finally happen. I'm posting a lot about it because I'm excited about it - and if you "get" rangefinder photography (...am I the only one on this forum?), you would be excited about this offering too.