Good for Fuji, if it means they can stay in business and continue to supply us with great film.
It's kind of surprising, actually, to see them bringing out improvements so often (new Velvia RVP100 and Provia 400X in the past few months alone) when film is supposedly dead. I for one am grateful for their continuing innovation and hope they're in it for the long haul.
Keep Ilford in your prayers, too. 🙂