FYI - do u want to c what the inside of that a7r looks like?

[GaryLH]

A7r tear down courtesy of lensrental

http://www.lensrentals.com/blog/201...de-sonys-awesome-full-frame-mirrorless-camera

Gary

 

[gavinlg]

Typically neat and thoughtful sony build!

 

[jippiejee]

Roger Cicala is one of those very few that actually write interesting blog posts.

 

[ChrisLivsey]

Roger Cicala is one of those very few that actually write interesting blog posts.

+1 and accurate, which is rarer.

 

[Thardy]

" In other words, how much cheaper it must be to make this camera, than to make a DSLR."

Bingo!

 

[ChrisLivsey]

UK D800e £2348
UK A7r £1530

£818 cheaper
and bear in mind the A7r started at £1700 and the D800Ee at £2900 (after Nikon upped it post launch) so on launch price £1200 difference.

So that lower component and assembly price is factored in.