Come on, Joe, that's not fair. The whole post can be re-stated as follows:
Those who say that gear doesn't matter are usually not the photographers, because photographers almost always have favourite gear: gear which helps them get the best pictures.
The point of reviews is to help people choose the camera(s) that will suit them best, and those are the people I'm writing for. Gear heads who never take pictures? They're going to buy cameras anyway, and probably not the ones I recommend.
Also, most of my living is from encouraging people to think about photography, or indeed, about life, the universe and everything, not from reviewing gear. Increasingly, I only review gear I think I'd like to use myself: I will not be falsely enthusiastic about kit I don't like, though I may say, "It only did this and this for me, but you may find that it does that and that for you." I'll also say, "I'd buy one of these if I didn't already have a _____", a good example being the 35/1.2 Nokton and my old pre-aspheric Summilux. In many ways, the Nokton is a better lens; but I prefer the smaller, lighter and fractionally slower Summilux because I've got it and don't need/want to spend more more.
Edit: Note also that the last two words of the post to which you have taken exception, italicized for emphasis, are gear matters. Why did you choose to ignore that bit?
Cheers,
R.