Give Us The Name of An Old Out Of Business Photography Company

E.F.I.C.A. cameras from Argentina
EFICA1-custom-size-400-630.jpg


Gradosol S.I.A.F. (Sociedad Industrial Argentina Fotografica)
Gradogris-custom-size-498-352.jpg


Linca (Argentina)
Linca8-custom-size-500-700.jpg
 
Look at how the photography industry has changed over the years! Espcially the last ten to fifteen. I was involved as a pro and witnessed many changes in the industry. One friend of mine had a successful studio but, towards the end, struggled, having a hard time with all the changes. He was active flying and earned the credentials to teach it. With his photography business gone, he passed the necessary requiremrnts to be a commerical jet pilot. He now flys for Delta Airlines. Quite a change!

Shutterbugs everywhere! :

http://mylio.com/true-stories/next/one-trillion-photos-in-2015-2
 
Due to my penchant for vintage (read as: ancient, old, broken, etc...) gear, most of my collection comes from companies that have gone belly-up or gotten out of the photography game. Also, as a New Yorker, I've watched some of the old, venerable dealerships go under since the demise of the photo district in lower midtown.

Since most of these companies have been covered by earlier posts already, I'll add a more recent loss to the list:
RIP, Photochemika/Efke. They made nice film and it was cheap. Bummer.
 
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Cadet Photo in Pittsburgh! Great camera shop - always had everything that you needed, and you could rent just about anything from them.

I bought my first enlarger from them (and lots of Agfa and Cibachrome paper), and also rented several lenses back when I was actually doing paid photography gigs.

Which reminds me - no more Cibachrome. Man, I really miss that stuff.
 
Dear Board,

When I first moved the Central PA we had Lett's Camera Shop, in Lemoyne, PA. They claimed to pre-date Matthew Brady and said they were there during the Civil War. I have no way to verify their claims but I can tell you that they were great people to deal with.

That was in my pre-digital days and now that they are gone I miss them immensely. The same goes for Estep's Camera Repair that was just around the corner, literally, from Lett's. He refurbished my late Grandfather's Nikon FTN, new foam, CLA, and a meter re-calibration for $ 95.00 back in 2002.

I still have Authorized Camera Repair in Willow Grove PA. He did a CLA on my Grandfather's old Nikon 5.8 cm f1.4 for $ 49.00 this Spring.

There is still hope!

Regards,

Tim Murphy 🙂
 
Spiratone was Fred Spira. He invented many of the accessories that Spiratone sold.

I know you're probably sick of me musing about Spiratone over the years, but that place was instrumental to me developing a serious interest in photography. I was a semi-regular at the Manhattan shop in my late teens, although I only remember visiting the Flushing shop once.

I mostly bought film and little odds and ends there, and did my Kodachrome and Ektachrome processing by Kodak through the shop. My brother bought one of those huge cheap telephotos there, kinda like the one shown above, but I'm very sure he paid far less than $44 and change for it. He called it his "beach lens" and I'll let everyone's imagination go on that one. 🙂

Fred Spira passed away a few years back and his son posted some memories over at APUG at the time. Do a forum search over at www.apug.org for "fred spira" and I'm sure you will find it.

What I found sort of interesting in the conversation after Fred's passing was that the family pronounced their name "Spear-a" but the company name was known as "Spy-ra-tone", or, LOL, at least they used to answer the phone at the Manhattan branch that way. 🙂

Willoughby's, kind of across the street from Spiratone, was another I remember very well. I befriended one of their staff members, but we lost contact after I went away to college.

There were several others in the area. Minifilm, where I bought my Pentax Spotmatic, was over on 8th Avenue, and Olden was in the triangle at Broadway and 6th. Avenue but they were usually closed when I ventured into the city. There was another one, downtown a bit, in the "teens", which I can't think of the name of (I'm sure I will just after I hit POST) which had the reputation of being somewhat of a shyster.
 
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Not the same company. Once an innovator, Leica now panders to the 1%er crowd.
Like the 1% that wants digital rangefinder cameras? Or the 1% that still fits some of the very best lenses made today onto cameras made 60+ years ago? Or the 1% that wants the best quality RF cameras you can buy? Or the 1% that values compact full-frame cameras?

Also, it's quite hard to point to any single innovation on any Leica, ever, that hadn't already appeared somewhere else on another camera, earlier. There are some (OLIGO single-shot, for example) but they were rarely commercially significant. The only important one that springs to mind is MOOLY, which I think was the first add-on motor for a 35mm camera, though of course 35mm motorized cameras were nothing new.

In other words, your post is based on an unappetizing mixture of ignorance, envy and reverse snobbery. Leicas were ALWAYS expensive, ALWAYS luxury goods -- and very good cameras. They still are.

Cheers,

R.
 
Curiosity got me and I did a search over at APUG and came upon this note from Greg Spira, Fred's son:

dmr - You aren't confused. The name of the store was "SPY-ra-tone" but he pronounced our name "SPEE-ra." For whatever reason, he thought that "SPY-ra-tone" sounded better. And we have cousins who use the "SPY-ra" pronunciation in their name.

And the store went out of business soon after my father left because the owners became more interested interested in bleeding money from the company than operating it (which is why he left in the first place). (He had sold the company two decades earlier to very different owners than it ended up with).

Aqx - The stores were certainly limited to the US, but it did get a fair amount of overseas orders since there was nowhere else to get many of the items Spiratone specialized in.. As far as his influence, you may not have known it, but you wouldn't have been able to obtain t-mounts and various other items if it wasn't for him.

Thanks for the fond remembrances.

Greg Spira (Fred's son)

There's far more on the subject.
 
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