rxmd
May contain traces of nut
Well, now their PR department has kicked in and they're on the defensive:
http://www.bjp-online.com/british-j...were-not-robbing-people-off-with-lunar-camera
According to the statements, taking the innards of a Sony off-the-shelf camera and putting an expensively machined luxury body around it makes it no longer a Sony, but a Hasselblad camera, because the hardware is just a small part of the whole. Oh well.
http://www.bjp-online.com/british-j...were-not-robbing-people-off-with-lunar-camera
According to the statements, taking the innards of a Sony off-the-shelf camera and putting an expensively machined luxury body around it makes it no longer a Sony, but a Hasselblad camera, because the hardware is just a small part of the whole. Oh well.
Keith
The best camera is one that still works!
What a beat up ... credibility further reduced IMO!
And the occasional alien who may be passing through our gallaxy!
peterm1
Veteran
Originally Posted by rxmd 
Well, now their PR department has kicked in and they're on the defensive:
http://www.bjp-online.com/british-jo...h-lunar-camera
According to the statements, taking the innards of a Sony off-the-shelf camera and putting an expensively machined luxury body around it makes it no longer a Sony, but a Hasselblad camera, because the hardware is just a small part of the whole. Oh well.
I dont believe this - mainly because of the old saying that "Beauty is only skin deep. But ugly goes all the way to the core!" That makes this thing 100% Hasselblad
Well, now their PR department has kicked in and they're on the defensive:
http://www.bjp-online.com/british-jo...h-lunar-camera
According to the statements, taking the innards of a Sony off-the-shelf camera and putting an expensively machined luxury body around it makes it no longer a Sony, but a Hasselblad camera, because the hardware is just a small part of the whole. Oh well.
I dont believe this - mainly because of the old saying that "Beauty is only skin deep. But ugly goes all the way to the core!" That makes this thing 100% Hasselblad
rxmd
May contain traces of nut
Absolutely... especially near the end:
"And, adds Alessandrini, Hasselblad is not forcing anyone to buy the Lunar camera. 'We want to be very honest: we have a tradition of choosing the best materials for our cameras. People have the choice – they can like, or not like, this concept. But we're not robbing people by making a huge profit on the camera. Our profit margin is the same as everyone else's; we're just using more expensive materials.'"
It seems that Hasselblad sees its vision now as using more expensive materials for what is otherwise the same thing. If they had been like that in the 1960s, then what flew to the moon would have been a Nikon F with a diamond for a shutter button.
Luxury doesn't want a large audience.
jeanba3000
squareLover
carpark
Established
gavinlg
Veteran
HAHAHA dat swag.
rbelyell
Well-known
the new M camera is 'luxury'; buying an nex7 for $6500 is stupidity. i can put corinthian leather and burled wood in my jeep, and maybe i could even drape a porsche cayenne body over it, but it'll still drive like a freaking jeep! thats not luxury and its not a porsche. its just dumb.
xayraa33
rangefinder user and fancier
Michael Markey
Veteran
You`ve put too much thought in to that Gavin ....it looks much nicer than H`Blads offering 
