Hmmm sales resistance...
If it does not have signs of finger print grease or deposits, blower bulb only then
Camel hair brush waft/wisk if dust does not move, static can be annowing.
If it is greasey tease cotton waste out to a thin filiment, and dampen and dab gently or wipe gently. You can use alcohol as grease will move more easily, and you may need to wipe of residual film with similarly teased out cotton waste dry.
If you have a white deposit it may need lots of dabbing with water on end of cotton waste filement, and then a wipe, I think some people spit on lenses.
Ive bought lenses 2nd hand and not bothered to clean them ever.
Which letters in scratch and dont are we having trouble with...
When you finish scratching your lens, you should fit either a filter or a lens hood. if you fit a hood you need a cap for the hood. The filter is also optical glass but probably pretty hard, but it will scratch, the physics of grit particles and anvils is complex, but they will scratch, the filter needs a cap.
When you drop the lens, done it myself, the hood or filter will protect the front of the lens filter ring and optics as well, optical glass is not crack and shatter resistant.
If you have a leitz lens they picked the high ref index optical glass, ignoring it was like hot butter for hardness.
Noel