How to ask brides/clients to be patient?

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I am a wedding photographer. Brides always want me to select single photos and send to them before delivery date. I am not really talking about thank you card but other photos with family remembers.
I would love to do it for them and send them but the only problem that it really messes up my workflow. I allocate equal time for everybody's wedding. It is hard to pull the drives, go through the wedding photos, selecting them and editing them before final delivery while I am still editing somebody else's wedding. It takes a long time and this way I feel that I will never be able to meet my deadlines.

The best example is father's day. Everybody wants to have a photo with their father...

How do you do it? Are sending brides photos after their wedding before the delivery date or you ask them to wait for the final product? If you ask them how do you ask them to be patient?
 
DISCLAIMER: I'm not a wedding photographer, but I do own a business. Just something to think about:

In just about any business, one thing is true, first setup a process that you can write down, then teach and train a person. In your case, this process may be the criteria in selecting/editing photos according to your style/standard.

Then hire an college graduate or intern with good learning skills (not experience, those don't come cheap) and give them the opportunity to follow your process.

NOTE: You will need this process anyway if you ever want to become more than a lone-wolf wedding photographer in years to come.
 
I used to do weddings and portraits to supplement my main income back in the early 80's and, in those days, there was only film. I used to explain everything up-front - i.e. what would happen after the shoot and how long (as a minimum) it would take to get proofs to the couple for viewing.

These days, now that digital has created the "gimme now" generation, it's probably even more important to be very clear about what you can / can't and will / won't do once you've shot the wedding.

That also means you have to be good at estimating and as good as your word on delivering your promises - but people have to accept that they can't have everything
"right now".
 
Hi,

In the days when people used tripods and Rollei's and 120 colour film it was normal to get the proofs within a couple of hours but in those days a dozen photo's would be enough. But them days is gone...

Regards, David
 
....the 'gimme now' generation - perfect description. They only want two things; everything free, and everything immediately.
 
If it's always happening then change your workflow to satisfy your clients needs and.... Charge accordingly!!

It's easy to say the client is not patient but just as easy to accommodate and charge them for instant gratification they desire.
 
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