How to Best Reach Fujifilm Firmware Engineers??

Negativity sucks.
If we don't speak up, we can't expect that anything will change.

Not speaking up only serves one purpose: to preserve our prejudices that Fuji doesn't care about its customers.

If we don't speak up, we'll never know if that's really the case.

Very true. I've had this argument with some of the users over at the Leica Camera forum.
Smart companies these days are paying close attention to things people say on Twitter, blogs and popular forums. These social networks have given companies the ability - like never before - to see how their products are being received.
Of course, that doesn't mean they'll jump every time a customer suggests something. But if enough customers (and potential customers) ask for something, a well-run company will act if the request is feasible.
 
Fuji's X100 product manager, whoever that is, is the person responsible for listening to customers and prospective customers and vendors for feedback on current and future features. He or she will be negotiating with an engineering manager for access to engineers' time for fixes and new capabilities.

The best place to just run into a product manager is at a big trade show or user group meeting. Short of that, the X100 website and the Fujiguys Twitter account should be good places to weigh in. (Remember that Twitter is a two-way thing where you can post as well as read.)

I hope there'll be a dedicated X100 user group someday. If it amounted to anything, it would be a good channel for communicating with Fuji.
 
Here in the Uk there is a dedicated email for the X100. I suppose this where we should send idea. Also say they will respond within 1 business hour!!
 
My reply to the UK email address came from the head of the repair&support team. He passed my comments on to Fuji team in Japan supposedly.
 
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