Instant film on TV

[HHPhoto]

http://www.youtube.com/watch?v=FRM1wGTv2gQ

Cheers, Jan

BTW, Fuji instant film (pack film) is excellent; I love using it.

 

[vdonovan]

Thanks for sharing that. I noticed that for black and white he is using the Fuji FP-100B film, Fuji's ISO 100 black and white instant film which has been discontinued. The FP-3000b film that is still available is great film too, though trickier to use in the studio in an old pack film camera since it picks up a lot of ambient light.

 

[HHPhoto]

You are welcome, Vince.

Just a question out of curiosity, as you are an expert for that:
How would you describe the market situation for instant film, especially pack film:
Do you see increasing demand and sales, stable or decreasing sales?

I ask because here in Germany pack film has got some new interest lately (fortunately).

Thanks and cheers, Jan

 

[vdonovan]

Hey Jan, that's a great question. From the point of view of a our small camera store, it's doing very well. We sell about a dozen packs a week, and we sell at least one or two Polaroid pack film cameras every week. Both film and camera sales are definitely growing.

The problem with pack film is no matter how much we sell, it will always only be a tiny part of Fujifilm's business. I spoke with our local Fujifilm representative, who told me that some people at Fujifilm aren't even aware that they still make instant film, much less that it has a passionate and growing fan base. So the more noise we can make in appreciation of pack film, the better.

 

[HHPhoto]

Thanks Vince!

Your anecdote about some guys at Fujifilm do wonder me......
At the last years Photokina fair, which is by far the biggest photo fair in the world, Fujifilm had even a separate booth for presenting their Instax system and new Instax cameras there.
Fujifilm said that Instax sales are significantly increasing, especially in Asia (they even had to built a second plant for it in South Korea).
But even here in Germany they do a lot of advertising for it.

The Instax system is very good, but I like pack film even more, therefore my question (because no much information about demand for pack film around).

Cheers, Jan

 

[vdonovan]

Hi Jan, we sell a fair amount of the Instax system too, though Fuji does not promote it much in the US. I think of Instax as good for parties and social events, but not really much of an inspiring creative tool. Polaroid cameras, on the other hand, strike many people as exciting, creative tools full of possibility. Wake up Fuji!!!!

 

[HHPhoto]

Hi Vince,

Hi Jan, we sell a fair amount of the Instax system too, though Fuji does not promote it much in the US.

Here in Germany Fuji is doing advertizing for Instax in print photo magazines. And they support the local photo shops with marketing material.

In other countries they do quite a lot via facebook.
Some examples:
https://www.facebook.com/photo.php?v=228519510619170&set=vb.57745633567&type=2&theater
https://www.facebook.com/FujifilmInstaxUK
https://www.facebook.com/instantphotofun
https://www.facebook.com/instaxclub
https://de-de.facebook.com/FUJIFILM.INSTAX
https://de-de.facebook.com/FujifilmInstaxIndonesia
https://www.facebook.com/Fujifilm.Instax.Thailand
https://www.facebook.com/InstaxSingapore

I think of Instax as good for parties and social events,

Yes, they are brillant there. Excellent for weddings, too.

but not really much of an inspiring creative tool. Polaroid cameras, on the other hand, strike many people as exciting, creative tools full of possibility.

Yes, I completely agree. The Polaroid pack film cameras, the Fujifilm Fotorama FP-1, Polaroid 600SE and Mamiya Press,
and of course all the medium format / large format cameras with Polaroid backs, loaded with Fujifilm pack film.......
all so wonderful creative tools!!

Wake up Fuji!!!!

Yes!!!
With their marketing for Instax they reach hundred thousands of photographers.
Why not use this user and fan base to promote pack film, too?
They already have a strong base on which they can extend their business with pack film.
Instant photography on an advanced level, with even more fun.

Vince, please tell your Fuji reps about it.....give them a kick in the ass to wake them up....😉

Cheers, Jan