iPhone does Elle Australia magazine front cover, editorial

x-ray, I work in the broadcast, news production and commercial, clip making industry since 1991. I also worked with film makers. Not the Kodak, Ilford, but producers, audio engineers, technical directors and actors from Mosfilm and Dovzhenko Film Studios. You don't need to lecture me with make-up, light setup basics. Please.
Even without all of this experience, I'm nobody but father of four daughters. Do you really think I don't know what no photo could be taken without two hours of make-up?

And if you think what bad photography is only passed now... Sorry. Our tastes are different 🙂
 
infrequent said:
No no...the point is that it can be done within reason and conditions. Earlier responses called it a gimmick and a marketing ploy, not a legit tool.
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My opinion think it is gimmick, they could have make the photo, and then keep quiet about it (I don't imagine saying something like yes our cover is taken with a 5DMII with L lenses and limited edition B+W filter), but they choose to make it known it's an iPhone is really to garner attention (see it get us talking about iPhone didn't it, not any phone, but iPhone), and all the people googling iPhone photography will probably come to this site too, thanks to repeatable mention of iPhone 😀

as of being a tool, I agree with you that I'd think it's legit, as like another member had pointed out too 🙂
 
It's possible to use iPhones, toy cams, or compacts to shoot for money. People ask me almost daily how it's possible to survive as a professional with "everybody taking pictures now?" These are different worlds. When an editor or an art director hires an experienced pro, they are spending thousands of dollars. They are going to hire someone that has a track record and a portfolio of successful shoots vs. what, Instagram?
 
sara said:
No matter what is being used to shoot covers, I find that covers of fashion magazines - especially Vogue now are so boring.

I wish there would be more creativity rather than just shooting an easy portrait of an icon.

Can you imagine if a cover was shot on black and white film, with some concept. Would be so beautiful.
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I'm right there with you.

A lot more publications used to be more independent in terms of not bowing to the ad dollar because there were more ad dollars to go around. Now that has changed and the content is often so hype based it is just a sad place to be.

I have used my iPhone for some magazine work but I don't go around touting it or saying it is the death knell for real cameras.
 
twopointeight said:
It's possible to use iPhones, toy cams, or compacts to shoot for money. People ask me almost daily how it's possible to survive as a professional with "everybody taking pictures now?" These are different worlds. When an editor or an art director hires an experienced pro, they are spending thousands of dollars. They are going to hire someone that has a track record and a portfolio of successful shoots vs. what, Instagram?
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You're right. It also comes down to being able to translate the design into an image and consistently produce the highest quality work. You might get luck once or twice but consistent results are vital.
 
The 7+ portrait is really something special. I'm hoping the next iOS will refine and improve the shallow-DOF simulation. In its current incarnation, it renders photos with a subtle, very appealing grain effect. It reminds me a bit of Fujicolor 800Z, which used to be my favorite color film.

 
newfilm said:
I don't imagine saying something like yes our cover is taken with a 5DMII with L lenses and limited edition B+W filter), but they choose to make it known it's an iPhone is really to garner attention (see it get us talking about iPhone didn't it, not any phone, but iPhone), and all the people googling iPhone photography will probably come to this site too, thanks to repeatable mention of iPhone 😀
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Well the iPhone for this sort of work is actually newsworthy, unlike a dSLR.
 
mabelsound said:
The 7+ portrait is really something special. I'm hoping the next iOS will refine and improve the shallow-DOF simulation. In its current incarnation, it renders photos with a subtle, very appealing grain effect. It reminds me a bit of Fujicolor 800Z, which used to be my favorite color film.
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Yeah in its present incarnation it works best with actual faces (hence the Portrait moniker) and it is hit or miss with other subjects. Hopefully it can handle more subjects in the future!
 
I don't take photos with my iPhone, but a friend sent me a photo from his iPhone and it was 72dpi. Is that the standard resolution? Is it possible, through settings, to achieve a higher resolution?
 
A lot of things can be done with anything. A Mazda rotary can be put into a Fiat. A V8 can be inserted into a Mini. Normal?, no. It's just one of those things that created that cliche.."because i can".
An Apple phone was used for a model assignment. Have all the working photographers dropped their MF/FF cameras and sprinted to those horrible Apples stores,...No.

As for the Rotary in the Fiat .... https://www.youtube.com/watch?v=omjbbv113qM 😀
 
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