BenJT
Established
By "win" do you mean gain the upper hand in market share or lead to the absolute demise and disappearance of film? If the former, I agree but, if the latter, you couldn't be more wrong. Film is niche and will remain so - much in the way that vinyl has. CDs are now facing extinction at a faster rate as that is digital technology replacing digital technology. There will always be a market for analogue versions, IMO.
As for "better than 24x36 for new digital sensors, they have. Mamiya ZD, Leica S2, Leaf, Phase One and all the point and shoot / four-thirds cameras have different sized sensors. But are they really better? What does size matter (as I keep asking my wife)?? Wouldn't a tiny sensor be "better" than a full-frame 35mm format sensor if it out-resolved it and gave better low-light performance, etc?
What aspect ratio do you prefer? My Lumix LX7 offers 1:1, 3:2, 5:4, 4:3 and 16:9. My D3 offers 3:2 and 5:4. When I process the photos, Photoshop allows me to crop and resize to pretty-much what I want.
Ultimately, I'm more surprised that there's any variance iin sensor size as you could crop at viewfinder stage or post processing.
That's cool that the lx7 can do 5:4, I wasn't aware, I wish more digital camera could do that or someone would create a 5:4 native sensor, even if it was just aps-c sized. I personally have a hard time getting on with 3:2, it feels almost panoramic after shooting 6x6/6x7.