They have learnt from Leica to ask steep prices, that Canikon only command for their top models, also due to their PRO-support, not only at sports events but with good loaners arriving overnight.
I think your comparison is telling, working with Sony warranties is unimpressive, and when you actually talk with customer service you learn these are outsourced contractors reading from a script.
It's shocking to me that the A7r2 now is the most expensive full frame body, except for Leica and the Canon 1D.
But the idea that Sony has learned anything from anyone I find unlikely and that is the whole problem. They have invented these machines in a complete vacuum with the features we like (mount compatibility), being basically total accidents.
Worse than not learning from Canikon/Leica in any respect, they are utterly deaf to their customers as well.
It's a parallel universe. LOL
Now the new RX1 II is wonderfully small, with great performance aside from miserable handling. But in the case of the A7, evolved from the Nex-5, which really was well done in many ways, peaking with the 5n, they have totally lost the plot and tied themselves in a knot with the thick sensor cover. It doesn't just mean the A7 series hates many M and LTM lenses, it requires that native lenses be larger than would otherwise be necessary.
This is where the new SL does have a big opening for innovation. The Pros love those D810s and fast zooms, but they don't love to carry them. EVF, short register and M240 style sensor cover would theoretically allow for fast Zooms half the size and weight of a pro DSLR.