Because I'm tired of old farts talking about Kodachrome.
"Do you remember the Model T Ford? That was a REAL car. Too bad Ford stopped making those. Nothing drove like a Model T Ford. Only real drivers appreciated the Model T ford. So Ford introduced new models for 2017? They should bring back the Model T! The Model T is was what everybody really wants to drive! No other car can compare to a Model T. Too bad the government outlawed the chemicals used in making Model T Fords. Too much regulation in the auto industry. Why can't Ford just make the car everybody wants? The Model T Ford!"
It's not the company or the product, it's that ever since Kodak discontinued Kodachrome, because nobody was buying the stuff, there has been a group of people who won't stop talking about how it was the greatest thing on earth, and how Kodak needs to bring it back, even though nobody was buying the stuff.
I miss Plus-X too, but eventually I shut up about it being dead. It's dead. Get over it and move on. And even then, bringing back plus-X would still make far more sense than bringing back Kodachrome, which was essentially dead in the water years before they finally axed it.
Now could they make an E-6 film that mimics Kodachrome and call it Kodachrome? Possibly. But then I'm sure we'd hear old farts complaining about that too.
Exactly that!
Listen to what the Kodak manager has said: They evaluated Kodachrome, but saw it is not possible.
Instead they decided to make Ektachrome again, because that is possible.
You would have to invest millions of dollars in R&D for a new Kodachrome film. And furthermore a completely new developing infrastructure (on a global level) would be needed, too.
The result of that would be an extremely expensive film. Much more expensive than all other current films.
And then all those who now are praising Kodachrome will complain about the too high price!
And no one will buy it!
Kodak would loose millions of dollars. And that could endager Kodaks entire film production, which is still quite weak.
Please don't forget what the current Kodak CEO Jeff Clarke had explained several times in interviews last year:
In 2014 Kodak was short before to stop film production completely!!
So hopefully Kodak is not so stupid to waste money on Kodachrome!
E6 films from Fujifilm and Kodak surpassed Kodachrome technilogically at the end of the 80ies / beginning 90ies.
That is why Kodachrome sales decreased: Better quality at lower prices with E6 films, and also much faster turnaround.
I switched from Kodachrome to E6 at the same time for the same reasons.