Kodak Alaris and Lomography Partner Up

[EcoLeica]

http://petapixel.com/2013/11/14/kodak-lomography-partner-vow-keep-film-photography-alive/

Interesting to see where this go! after a few film discontinuations its nice to hear some positive news

 

[gb hill]

They can make all the promises they want, but if we are forced to pay those extravagant LOMO prices they will never stand.

 

[Chriscrawfordphoto]

They can make all the promises they want, but if we are forced to pay those extravagant LOMO prices they will never stand.

Agreed a million times over. The idea of Kodak or any other major film company partnering with Lomo makes me want to vomit.

 

[regularchickens]

Hey, looks like the new Kodak is capable of good business decisions. They should've done this ten years ago.

 

[Lauffray]

Extravagant Lomo prices ? Last film I checked was their 3 pack 400 ISO color film, haven't tried it so not sure if it's good stuff but it was 9.9$

Their cameras on the other hand, yes, are overpriced. And I hope they won't integrate these "effects" by default in their films

 

[BLKRCAT]

When I think of Kodak I think of years of professionals and innovation. When I think of Lomography I think of "****ty is good" and plastic cameras with exorbitant prices. I guess opposites attract..

 

[regularchickens]

When I think of Kodak I think of years of professionals and innovation. When I think of Lomography I think of "****ty is good" and plastic cameras with exorbitant prices. I guess opposites attract..

Lomography makes overpriced toys for young adults, but the key here is that they know how to market cameras and film to young people. Kodak has largely been selling film to old pros and disposable camera users. This is a chance for the brand to gain some Impossible Project-style cachet. Fresh blood is good.

 

[thegman]

They can make all the promises they want, but if we are forced to pay those extravagant LOMO prices they will never stand.

Yup, last time I bought from a Lomography shop, I was forced, forced I tell you, to buy their products.

In Australia, Lomography film is among the cheapest though. The cameras are pricey, the film seems pretty reasonable to me.

 

[BlackXList]

Mixed feelings on this.

Firstly I'm glad that Alaris are taking an intelligent view of where to put their products.

Rather than just trying to get rolls of Gold back into supermarkets that have switched over to stocking Fuji C200 instead, they've gone to somewhere that is largely based on film use.

In that way, it seems clever, and I doff my cap to the people at Alaris that thought of it.

but Lomography's pricing is is crazy, and I can't see that being a good idea

 

[Lauffray]

I agree, if that's what they're going to do then good for both of them. I want to pay for film so that they keep making film, not to bloat some executive's salary *cough*Perez*cough* 😀

 

[Roger Hicks]

Lomography makes overpriced toys for young adults, but the key here is that they know how to market cameras and film to young people. Kodak has largely been selling film to old pros and disposable camera users. This is a chance for the brand to gain some Impossible Project-style cachet. Fresh blood is good.

Adults?

Cheers,

R.

 

[Rick Waldroup]

The only film cameras I currently own are by Lomo. They are fun to use. They are a bit overpriced, but not that much. I like shooting toy and plastic cameras every now and then.

I don't have a problem with Lomo.

 

[Gregoyle]

I can think of potential bad and good things that may come of this.

Bad: Boutique pricing, "Low-Fi" emphasis, and what happens when the Lomo fad peters out

Good: Potential to bring back film lines (Ektachrome?), additional market

What will most likely happen though is probably nothing. Adding Kodak film to Lomo's store isn't a very big first step.

 

[regularchickens]

Adults?

Cheers,

R.

Children don't usually have enough disposable income to shop at Lomography, unless they have large allowances. The target audience basically starts with college students.

 

[thegman]

Whatever anyone thinks of Lomography, they are doing more to sell film and promote the use of the film than the rest of us combined.

I liked using my LC-A+, but yes, it was far too expensive. Nobody made me buy it, and I would have preferred just a tad more build quality. But compare Lomography's success in finding a new generation of film shooters to any other camera or film company.

 

[gb hill]

Whatever anyone thinks of Lomography, they are doing more to sell film and promote the use of the film than the rest of us combined.

I liked using my LC-A+, but yes, it was far too expensive. Nobody made me buy it, and I would have preferred just a tad more build quality. But compare Lomography's success in finding a new generation of film shooters to any other camera or film company.

I kind of like these guys & gals.

http://filmphotographyproject.com/store

 

[thegman]

I kind of like these guys & gals.

http://filmphotographyproject.com/store

Good stuff, bookmarked!

 

[TXForester]

Just sale some good film. I don't want to see more redscale and other crappy film. Give me something that gives a fairly realistic look. If I want creativity, then I can scan it and run the file through photoshop. And please make something slower than 200ISO so I don't have to add a filter to open up the aperture without running out of shutter speed on cameras that top out at 1/500 or 1/1000 sec.

 

[Gregoyle]

I kind of like these guys & gals.

http://filmphotographyproject.com/store

They have a pretty decent film photography podcast that has been going since 2009.

 

[kiss-o-matic]

When I think of Kodak I think of years of professionals and innovation. When I think of Lomography I think of "****ty is good" and plastic cameras with exorbitant prices. I guess opposites attract..

Canon and Nikon have been gouging their Japanese consumers for years. It's slightly back in check now that the yen has weakened. If people will pay that, they will sell it for that.

What people do with the film is up to them. I've seen great photos taken w/ Lomo cameras, and awful ones taken with high end digital and high end film gear.

Good: Potential to bring back film lines (Ektachrome?), additional market

This would be excellent, but doubtful. It's great for cross processing, but a lot of them (E100G) are not that pronounced. Nice strong contrast but no color shift. Others shift only a bit (E100VS). Not sure if it's Lo-Fi enough for the Lomo crowd. Fingers crossed though.