I bet the plant produced the giant rolls of paper (11" X 300', really?!) which seems to be the only Kodak color negative paper that B & H sells; Freestyle does not sell any Kodak color paper.
Again, I assume that these big rolls are used in commercial printing (although I honestly don't know what kind!)
Randy
EDIT: Looking at the Alaris site, it looks indeed like these giant-size rolls are meant for minilabs, and displays made using optical printing. How much demand is there for that? I thought that the drug stores now print your photos from a digital file. Is it still optical process?