willie_901
Veteran
Kodak will be producing motion picture film for a while. So they will likely continue with their limited line of still-camera color negative film as well.
From the USA Today, 30 July, 2014
The deals, first reported in The Wall Street Journal, could help shore up what has been a staggering decline in what long had been a big business for Kodak.
Kodak spokesman Christopher Veronda said Kodak will make roughly 450 million linear feet of film for producing and projecting motion pictures. That's roughly one twenty-eighth of the motion picture film the company produced in 2006.
Brad Kruchten, president of Kodak's graphics, entertainment and commercial film business, said the company hopes to have the agreements signed by the end of September. They likely would be one-year agreements that would be updated annually.
"We really want this to be a partnership with the industry," Kruchten said Wednesday. "(Studios) see real value in having film available — certainly we'd like to be able to support that."
And for Kodak, having such agreements in place let it better plan for the volumes it will need to make, Kruchten said.
Motion picture film is largely fading to black. According to projections by media industry analysis firm IHS, more movie theaters worldwide used digital projectors than 35mm ones as of early 2012, with 35mm expected to be a niche format by 2015.
Kodak's main film business rival, Fujifilm, quit making most motion picture films in March 2013, saying it would put its business focus on products and services aimed at the digital wing of motion picture production and projection.
From the USA Today, 30 July, 2014
The deals, first reported in The Wall Street Journal, could help shore up what has been a staggering decline in what long had been a big business for Kodak.
Kodak spokesman Christopher Veronda said Kodak will make roughly 450 million linear feet of film for producing and projecting motion pictures. That's roughly one twenty-eighth of the motion picture film the company produced in 2006.
Brad Kruchten, president of Kodak's graphics, entertainment and commercial film business, said the company hopes to have the agreements signed by the end of September. They likely would be one-year agreements that would be updated annually.
"We really want this to be a partnership with the industry," Kruchten said Wednesday. "(Studios) see real value in having film available — certainly we'd like to be able to support that."
And for Kodak, having such agreements in place let it better plan for the volumes it will need to make, Kruchten said.
Motion picture film is largely fading to black. According to projections by media industry analysis firm IHS, more movie theaters worldwide used digital projectors than 35mm ones as of early 2012, with 35mm expected to be a niche format by 2015.
Kodak's main film business rival, Fujifilm, quit making most motion picture films in March 2013, saying it would put its business focus on products and services aimed at the digital wing of motion picture production and projection.
