I wonder if they are going to end up like Polaroid, where any yahoo with a little money can buy the right to use their name on it's shoddy products.
It's a shame, Kodak is literally photography defined. When you say Kodak, you think of all the memories you captured and still capture on cameras even if they aren't Kodak or film.
🙁
They've already licensed out the name for 3rd party digital cameras.
Of course this was after announcing that they were ditching their own digital camera line, for people that have been following it's just another thing to shake our heads at.
To the general public it's yet another mixed message, an announcement that they won't be making digital cameras, followed by new digital cameras with the Kodak name on, it doesn't inspire confidence.
With that said, I really do hope that the UK Pension Fund people can make the film side work, all of my favourite emulsions are Kodak.
They really really need to start getting information about what they have and how to get hold of it out to people.
All the reports seem to read that the pension fund has taken on the "consumer imaging" side, however on Kodak's own site, "consumer" and "professional" films are presented very much separately.
googling "kodak uk pension fund" just brings up news stories. Kodak UK's site is the printing focussed site of the US company (and whilst it does list their film products, there is no longer any way to buy any of it from them).
Tesco who always used to carry Kodak film have reduced their film stock and switched to Fuji, and whilst "photographers" might not buy much of our stock from there, Kodak really need to show the man/woman on the street that they and their products are still out there.
After all the uncertainty, they really need to go "WE'RE STILL HERE!" and show people what they have to offer (and that distribution issues have been cleared up). If they have the "professional" films as well, it's a wonderful opportunity to showcase their current products like Portra, Ektar and BW400CN and show people just how far their products have come from what people remember!
Really hope they can do it. I want to keep shooting Kodak for a long time