Between those two, I think Fuji is going to do it, since their digital AND film products are so strong.
That said, I am an avowed Kodak fan, of both their film and their film cameras of old. I hope they can manage to hang on.
I've just gotten into film, actually...And every day it seems a new film product is discontinued. I feel like I've just found a wonderful world hidden just below the surface of the grey, boring world I was born to, and just as I take a deep breath of the fresh, clean air, seat my bare feet into the deep, lush grass, and take an awestruck look at the color and splendor around me, it starts to crumble and die before my very eyes.