C
ch1
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rover said:Nikon remains at the cutting edge of "imaging" (that hurts) technology. Their cameras are state of the art, their market share is significant, and they are competitively priced (Leica's biggest mistake). I think I will be correct to say that they are profitable. They are a "little" fish compared to Sony and Canon, but they have always been so. Again, this hurts, but their discontinuation of film cameras actually is a strong position for them to take, again an action to focus on the profitable portion of their business.
rover,
Lets not forget that Nikon is continuing production of the F6 and, via Cosina, the "badging" of the FM10. What disappoints me about the film side decision is that they cut the F100 loose (this means no pro-level AF "backup body" to the F6).
Eliminating the N-line (F w/ low numbers in EUR) makes sense since the vast bulk of "prosumers" have gone digital so keeping the N's would only "eat into" the D-50/D-70 market.
Last night I was at a business group panel presentation. They had an "official" pro photog there. He was shooting a F5 with flash for the "official" shots of the panelists and then switched over to a F100 (probably loaded with Tri-X or similar) to take available lights shots of the audience.
It was nice to hear the whirr of the motor drive and see a film camera still being used by a pro! 🙂
George