raid
Dad Photographer
I have received the CEO replies to your questions.
Here is the CEO's reply:
Interview “Rangefinder Forum”
1) Update on progress to fix the old M9 sensor or create a new one. What is taking so long to solve the problem? M9 owners are getting impatient.
As a manufacturer of premium products is it our responsibility to deliver best quality and in case of quality issues to solve these as soon as and best way possible. Since the recognition of a corrosion-related problem on the cover glass of the sensors of Leica M9, M9-P, M Monochrom and M-E camera models, we have been working with our sensor supplier on a long-term technical solution. The development phase of a new generation of sensors has now nearly been completed. Currently independent users are testing the new sensor in practical situations to guarantee that the imaging characteristics of the cameras remain unaltered.
After completion and evaluation of this testing phase, we will begin the replacement of corroded sensors by the new-generation sensor.
As the goodwill arrangement for the replacement of affected sensors applies irrespective of the age of the camera and also to sensors already replaced in the above-mentioned camera models, repairs will continue without interruption until the new sensors are available. However, the sensor replacement can only be offered for cameras affected by the concrete problem, a preventive replacement is not possible. However, I’m very confident that we will be able to solve this issue soon.
2) Could you give us some comments on the internet reports of trouble between Blackstone and Leica. Is there any real problem between Blackstone and Leica? How are they being worked out? Might this hold serious problems for Leica in the future?
I can personally assure you that these rumors have definitely no factual basis. The relationship between Leica Camera and Blackstone is based on mutual respect and shaped by a constructive and close collaboration. Both parties share the same basic principles on how to run this company and one of the most important common tasks of our long-term strategy is to open up new and promising growth areas for Leica.
3) What are your priorities of change as the new CEO?
Leica has grown substantially in recent years. To stay on this growth path the company now needs to start a transformation by identifying new growth territories while staying true to its core values. However, companies don’t drive growth, consumers do. Our position in the global imaging segment might be a small one but it is a privilege and responsibility. Therefore growth opportunities need to be sought out carefully. The digital world is not only changing our general behavior and how we handle technology, it affects our business models significantly. Leica products must be an integral part and a driver of the ongoing digitalization in its segment. Smart features in cameras are one important piece in the digital puzzle.
Furthermore I strongly believe in the power of retail. Retail is an experience and a major part in the consumer journey only Leica can provide consumers with. When I joined the company in September 2014, I directly started working on an extensive retail initiative which is currently launched and rolled-out globally. Leica enjoys a premium position across markets and our consumers may rightly expect a premium experience in our stores and across all Leica touchpoints worldwide.
Above all these objectives, I truly believe that Leica’s core asset is and must remain our premium quality and finest craftsmanship. Others may “produce” products, Leica is “manufacturing”.
4) Would you consider enlarging the Leica profit base by bringing back the old R lenses in Nikon F mount - as Leitax lens mount adapters prove it is possible?
There are no such plans for the time being. However, Leica’s brand philosophy is to offer our customers the best product experience and a very unique portfolio consisting of outstanding niche products such as the M Monochrom but also highly innovative cameras with future proofed technology, i.e. our pro camera S007. We always will do both and we are always good for a surprise.
5) Will Leica improve the existing M240 and M-P by allowing them to mount a new state of the art digital Visoflex?
Please understand that we can’t talk about future product roadmap plans in public.
6) How soon will we see the replacements or updates for the M240 and MM?
Regarding M Monochrom we’ve just launched our new model in April this year. This camera is absolutely reduced to the essentials. Featured with a pure black & white sensor, our proven rangefinder system combined with high-quality lenses results into outstanding images. A true Leica product!
Our M240 is a state-of-the-art product, customers are extremely satisfied with its performance and this camera will remain with us for a long time. As always, updates emerge on a regular base.
7) What do you think of the concept of the newly announced Konost digital rangefinder ? Could Leica produce a similar low cost full frame digital M without a meter and optical RF/VF?
Leica is developing and manufacturing rangefinder cameras for 60 years, no other company has such a profound and in-depth expertise as Leica has in this unique segment and we challenge ourselves with the highest expectations of quality. The M system is our core piece within our product portfolio and we will never start compromising on performance or functionality. Our philosophy is to justify the premium rather than offering low cost cameras.
8) Will Leica PR discontinue its present [what might be viewed as] unfair policy of providing "scoops" to favored sites and instead publish ALL new information on the Leica website for ALL to see without any kind of preferential treatment?
We live in a digital world and the internet has changed not only the reception behavior of consumers, it has also enabled everyone to access and share information immediately with the world, irrespective whether this information is official, true or for public use. Means: Leica is not supporting or actively promoting product leaks, we definitely have no interest in such an approach but at the same time we can’t prevent consumers and media from disclosing embargoed and/or confidential information or spread rumors. I’m afraid this has become a part of our fast-moving industry and companies have to accept it.
9) Will Leica increase its sales base overnight by simply allowing ALL Leica dealers to sell ALL Leica products? Instead of the present policy of limiting some products to being sold at Leica Stores only?
All Leica authorized dealers have the right to carry the full assortment of Leica products. However, it is up to our partners to decide what they offer in their stores. Our principle is a balance and a good mix of products dealers have to offer and products they can offer. In case of Limited Editions, Leica decides very carefully which partner will be supplied due to limited units.
10) In light of the current euro-dollar situation, will Leica lower prices?
The world-wide financial and currency market is a big challenge for all companies despite the industries that are dealing on the global market. Change seems to be the new standard. We do our best to ensure that our partners can purchase the Leica products for the right pricing while partners are free to decide which prices they offer to consumers.
11) Would Leica consider a Q Monochrome version, and will there be new Q cameras with 35mm and/or 50mm lenses?
Smart ideas! However, for the time being we concentrate on a proper worldwide distribution of our extremely successful new family member Leica Q. This has set a new milestone in its category of compact full-frame cameras by a unique composition of design and superior technology. At the same time, it continues the Leica brand tradition of pioneering cameras with a large sensor in a compact body.
The decision for the 28mm lens was a conscious one and mainly based on technical considerations. Our aim was to achieve highest performance and speed in a compact body. The 35mm would either have been a slower f-stop or a compromise in quality and size. Therefore, we decided to add the digital frame selector which gives consumers the freedom to switch to 35 or 50 mm.
12) Will Leica produce digital Leica cameras that have “nice small” RF bodies in at least one FF model? Leica users love the Barnack bodies and having digital FF Leica cameras with elegant and small bodies seems to be a wish for users.
We are aware of our consumers’ desire for smaller bodies. However, the bodies of our M cameras are engineered in an extremely compact way considering the concentrated technology inside the camera. However we are constantly monitoring technical options and product improvements while listening to consumers.
13) Leica support for the hardware of older cameras is amazing, the new KAF-18500 with new BG-55 cover glass for cameras with corrosion problems, no other company would do this. However, support for firmware updates is not as good. The Discreet mode for the M Monochrom is the bug that could be corrected in firmware. It worked perfectly in the M9 up to v 1.176. After that, the discreet feature was not reliable in the M9, M-E, and M Monochrom. I would like to see these bugs corrected, i.e. same quality support for firmware as there is for hardware.
Leica strives to improve its product quality constantly. Quality is a key aspect in a Leica consumer journey which starts before the product purchase and - based on our Leica brand philosophy and values - never ends from there. We are self-critically assessing all our quality aspects and truly believe that we can improve ourselves every single minute. Quality is an area you should never feel satisfied as a premium brand.
Regarding the discreet mode bug we worked hard to solve this issue and we’re in close contact with our M customers. The feedback we’ve received is that this error occurs quite rarely in the meantime. However, we will continue to pursue this issue.
=====================================================
Here is the CEO's reply:
Interview “Rangefinder Forum”
1) Update on progress to fix the old M9 sensor or create a new one. What is taking so long to solve the problem? M9 owners are getting impatient.
As a manufacturer of premium products is it our responsibility to deliver best quality and in case of quality issues to solve these as soon as and best way possible. Since the recognition of a corrosion-related problem on the cover glass of the sensors of Leica M9, M9-P, M Monochrom and M-E camera models, we have been working with our sensor supplier on a long-term technical solution. The development phase of a new generation of sensors has now nearly been completed. Currently independent users are testing the new sensor in practical situations to guarantee that the imaging characteristics of the cameras remain unaltered.
After completion and evaluation of this testing phase, we will begin the replacement of corroded sensors by the new-generation sensor.
As the goodwill arrangement for the replacement of affected sensors applies irrespective of the age of the camera and also to sensors already replaced in the above-mentioned camera models, repairs will continue without interruption until the new sensors are available. However, the sensor replacement can only be offered for cameras affected by the concrete problem, a preventive replacement is not possible. However, I’m very confident that we will be able to solve this issue soon.
2) Could you give us some comments on the internet reports of trouble between Blackstone and Leica. Is there any real problem between Blackstone and Leica? How are they being worked out? Might this hold serious problems for Leica in the future?
I can personally assure you that these rumors have definitely no factual basis. The relationship between Leica Camera and Blackstone is based on mutual respect and shaped by a constructive and close collaboration. Both parties share the same basic principles on how to run this company and one of the most important common tasks of our long-term strategy is to open up new and promising growth areas for Leica.
3) What are your priorities of change as the new CEO?
Leica has grown substantially in recent years. To stay on this growth path the company now needs to start a transformation by identifying new growth territories while staying true to its core values. However, companies don’t drive growth, consumers do. Our position in the global imaging segment might be a small one but it is a privilege and responsibility. Therefore growth opportunities need to be sought out carefully. The digital world is not only changing our general behavior and how we handle technology, it affects our business models significantly. Leica products must be an integral part and a driver of the ongoing digitalization in its segment. Smart features in cameras are one important piece in the digital puzzle.
Furthermore I strongly believe in the power of retail. Retail is an experience and a major part in the consumer journey only Leica can provide consumers with. When I joined the company in September 2014, I directly started working on an extensive retail initiative which is currently launched and rolled-out globally. Leica enjoys a premium position across markets and our consumers may rightly expect a premium experience in our stores and across all Leica touchpoints worldwide.
Above all these objectives, I truly believe that Leica’s core asset is and must remain our premium quality and finest craftsmanship. Others may “produce” products, Leica is “manufacturing”.
4) Would you consider enlarging the Leica profit base by bringing back the old R lenses in Nikon F mount - as Leitax lens mount adapters prove it is possible?
There are no such plans for the time being. However, Leica’s brand philosophy is to offer our customers the best product experience and a very unique portfolio consisting of outstanding niche products such as the M Monochrom but also highly innovative cameras with future proofed technology, i.e. our pro camera S007. We always will do both and we are always good for a surprise.
5) Will Leica improve the existing M240 and M-P by allowing them to mount a new state of the art digital Visoflex?
Please understand that we can’t talk about future product roadmap plans in public.
6) How soon will we see the replacements or updates for the M240 and MM?
Regarding M Monochrom we’ve just launched our new model in April this year. This camera is absolutely reduced to the essentials. Featured with a pure black & white sensor, our proven rangefinder system combined with high-quality lenses results into outstanding images. A true Leica product!
Our M240 is a state-of-the-art product, customers are extremely satisfied with its performance and this camera will remain with us for a long time. As always, updates emerge on a regular base.
7) What do you think of the concept of the newly announced Konost digital rangefinder ? Could Leica produce a similar low cost full frame digital M without a meter and optical RF/VF?
Leica is developing and manufacturing rangefinder cameras for 60 years, no other company has such a profound and in-depth expertise as Leica has in this unique segment and we challenge ourselves with the highest expectations of quality. The M system is our core piece within our product portfolio and we will never start compromising on performance or functionality. Our philosophy is to justify the premium rather than offering low cost cameras.
8) Will Leica PR discontinue its present [what might be viewed as] unfair policy of providing "scoops" to favored sites and instead publish ALL new information on the Leica website for ALL to see without any kind of preferential treatment?
We live in a digital world and the internet has changed not only the reception behavior of consumers, it has also enabled everyone to access and share information immediately with the world, irrespective whether this information is official, true or for public use. Means: Leica is not supporting or actively promoting product leaks, we definitely have no interest in such an approach but at the same time we can’t prevent consumers and media from disclosing embargoed and/or confidential information or spread rumors. I’m afraid this has become a part of our fast-moving industry and companies have to accept it.
9) Will Leica increase its sales base overnight by simply allowing ALL Leica dealers to sell ALL Leica products? Instead of the present policy of limiting some products to being sold at Leica Stores only?
All Leica authorized dealers have the right to carry the full assortment of Leica products. However, it is up to our partners to decide what they offer in their stores. Our principle is a balance and a good mix of products dealers have to offer and products they can offer. In case of Limited Editions, Leica decides very carefully which partner will be supplied due to limited units.
10) In light of the current euro-dollar situation, will Leica lower prices?
The world-wide financial and currency market is a big challenge for all companies despite the industries that are dealing on the global market. Change seems to be the new standard. We do our best to ensure that our partners can purchase the Leica products for the right pricing while partners are free to decide which prices they offer to consumers.
11) Would Leica consider a Q Monochrome version, and will there be new Q cameras with 35mm and/or 50mm lenses?
Smart ideas! However, for the time being we concentrate on a proper worldwide distribution of our extremely successful new family member Leica Q. This has set a new milestone in its category of compact full-frame cameras by a unique composition of design and superior technology. At the same time, it continues the Leica brand tradition of pioneering cameras with a large sensor in a compact body.
The decision for the 28mm lens was a conscious one and mainly based on technical considerations. Our aim was to achieve highest performance and speed in a compact body. The 35mm would either have been a slower f-stop or a compromise in quality and size. Therefore, we decided to add the digital frame selector which gives consumers the freedom to switch to 35 or 50 mm.
12) Will Leica produce digital Leica cameras that have “nice small” RF bodies in at least one FF model? Leica users love the Barnack bodies and having digital FF Leica cameras with elegant and small bodies seems to be a wish for users.
We are aware of our consumers’ desire for smaller bodies. However, the bodies of our M cameras are engineered in an extremely compact way considering the concentrated technology inside the camera. However we are constantly monitoring technical options and product improvements while listening to consumers.
13) Leica support for the hardware of older cameras is amazing, the new KAF-18500 with new BG-55 cover glass for cameras with corrosion problems, no other company would do this. However, support for firmware updates is not as good. The Discreet mode for the M Monochrom is the bug that could be corrected in firmware. It worked perfectly in the M9 up to v 1.176. After that, the discreet feature was not reliable in the M9, M-E, and M Monochrom. I would like to see these bugs corrected, i.e. same quality support for firmware as there is for hardware.
Leica strives to improve its product quality constantly. Quality is a key aspect in a Leica consumer journey which starts before the product purchase and - based on our Leica brand philosophy and values - never ends from there. We are self-critically assessing all our quality aspects and truly believe that we can improve ourselves every single minute. Quality is an area you should never feel satisfied as a premium brand.
Regarding the discreet mode bug we worked hard to solve this issue and we’re in close contact with our M customers. The feedback we’ve received is that this error occurs quite rarely in the meantime. However, we will continue to pursue this issue.
=====================================================
