Leica Instax Camera? Rumor

GarageBoy said:
Why can't they throw a better lens (faster?) and some sorta AF on it? I'd love an F4.5 lens
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Cuz look at the size of the print which essentially is the negative size.
It's much bigger than 35mm, so the lens and camera would have to be huge.
 
Ronald M said:
I thought Leica was a high end camera company. Guess not.
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That's what you think. I bet the guys at Leica couldn't care less about that.

Oscar Barnack didn't wake up one morning, had an epiphany and vowed to make the best high-end camera in the world. He just saw an opportunity to make his employer some money by designing a very practical camera with a small footprint, capitalizing on the emerging new -- and small! -- 35mm film format. In fact, if you read historical records, his cameras were regarded as inferior, as a toy for amateurs at that time. In the 1930 through 60s, Leica was not determined to make high-end cameras either. They just made good cameras and lenses because Germany had very skilled labors at that time and they could make some money off the tradition and skills of their workers. They drifted more & more into the high-end camera market because they could maximize their profit in this segment, and this trend continues to this day with most (but not all) of their products. If Leica thinks they can make a buck or two from a plasticky instant camera, why not? What's wrong with that?

The Sofort doesn't take anything away from the "high-end" S, SL, and M model range of products. If they can use the profit made from this camera to support R&D for our favorite Leica system, than we benefit from this piece of plastic.
 
Ouch, Leica is now on first name basis with their customers?

«[…]Die Leica Sofort bietet für jeden Anlass das passende Programm. Einmal ausgewählt, kannst du dich ganz auf dein Motiv konzentrieren, deine Leica erledigt den Rest. Es sei denn, du möchtest Entfernung, Blitz sowie +/- EV individuell anpassen. Dann kannst du das jederzeit tun. Du siehst: Die Leica Sofort stellt dich in den Mittelpunkt – und das nicht nur im Selfie-Modus, sondern auch in all den anderen Programmen: […]

[…] Weitere Must-Haves für die Leica Sofort sind die Kamerataschen und Trageriemen. Mit ihnen gestaltest du deine Kamera noch vielseitiger und benutzerfreundlicher und kannst dir sicher sein: Sie ist in jeder Lage bestens geschützt.[…]»

I worry that that's IKEA-style, and not LEICA-style anymore …
 
I wonder if this is part of Leica's promised focus on professional photography at Photokina :p

I love the little Instax cameras and use my daughter's more than she does. I would have loved to see a version capable of higher IQ, closer to a Polaroid Spectra, but for all I know, the real limitation is not the Fuji's plastic lens as much as the technical limitations of the film.
 
giganova said:
Yes, because it's target market for the Sofort are young people!
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:rolleyes: Then their market research guys are border-shtoopid, one must suppose. Basically everywhere in (Central) Europe, particularly the educated young people certainly prefer the last-name basis when it comes to spend the sum in question.
 
radi(c)al_cam said:
the educated young people certainly prefer the last-name basis
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I think you are dead wrong on this. Friends call each other by first name. In academia and even in a professional environment here in the US, everyone is on first name basis, nobody would every say "Mr", "Dr" or "Professor", that's a last century mindset.
 
Haha my first visit to RFF for a while - couldn't resist checking-in to see how much negativity and bile would be pouring over this camera.
Checks out again.
 
giganova said:
I think you are dead wrong on this. Friends call each other by first name. In academia and even in a professional environment here in the US, everyone is on first name basis, nobody would every say "Mr", "Dr" or "Professor", that's a last century mindset.
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Errrm, reading comprehension?!

I was talking about EUROPE (and: I was quoting a EUROPEAN Leica-source).
 
giganova said:
So you think young people in Europe prefer to address themselves by last name? Ok. :rolleyes:
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I think he was speaking about the business context:

....particularly the educated young people certainly prefer the last-name basis when it comes to spend the sum in question.
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not in the day to day basis. Is my understanding correct radi(c)al_cam?
 
It's rumored that Leica will be taking pictures of Photokina visitors with the Sofort.

Wonder what they'd say if someone shot back with a Instax mini 90...
 
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