Leica + Magnum collaboration

[PatrickONeill]

Announcing a collaboration between Leica and Magnum.

Magnum photographers’ input will contribute to Leica’s extensive ongoing user research efforts, with the shared goal of continuing to develop the Leica portfolio and tool-set to serve the needs of photographers world-wide.

maybe an M9-P is in the future 😉

Racing improves the breed, I always say. and this would be a great opportunity for Leica to listen to PJ's input on the Leica system to improve upon their product line.

Full details.

 

[menos]

I like especially the remark of Stephan Daniel:

“The cooperation between Magnum and Leica will help us to create even better tools for professional photographers, both by getting their feedback with actual equipment and by testing future products. Stressing a camera or a lens under harsh circumstances is a welcome and important addition to our internal test procedures, making our products even more perfect for the hard daily work of professionals.”

We know, that this is all marketing talk at this state with a lot of back scratching between Magnum and Leica at the moment, but it never hurts, to have more input from working photographers into the development and production of Leica cameras.

It certainly is a much more interesting partnership than sticking with input form automotive industrial designers for me.