Lessons to be learned from Packard?

dave lackey

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A little before my time.🙂

As I recall, the luxury automobile manufacturer went downscale. Packard disappeared eventually. History is a great teacher so I wonder if there are lessons to be learned about the current camera markets and products being made... I could be way off but my information and impressions are dependent on what I read lately, not from experience.

It is a sad thing to see the state of the once-proud manufacturers empty buildings on CNN.

http://www.cnn.com/videos/bestoftv/2013/11/06/ab-anthony-bourdain-detroit-4.cnn

A far cry from this (with beautiful photos of Packard cars):

http://ateupwithmotor.com/model-histories/bathtub-packard-history/

It seems that confusing and overlapping models make things worse especially when competing at lower level markets. Mercedes Benz has successfully maintained the high end with enough low end models to keep the flagships moving forward which, in turn, trickled down all kinds of brand specific items. Currently, it seems that Leica is doing that but with too many confusing models. ICBW... so I ask the question, can lessons be learned from Packard's demise?
 
When I saw the subject, I thought you would talk about Packard shutters. Which have been around for more than a century, and are a success story built on simplicity - probably destined to be the last large format shutters to be in production...
 
Yep, how the mighty do fall. Failure to adapt in an increasingly-crowded marketplace doomed many previously-strong brands in the boom years of the 1950's and 60's.

I think Leica is relatively-secure in their current position. The explosion of camera manufacturers in the mid-20th century that killed off other German & US camera brands spared Leica because of their legendarily-revered status, and their brand & product lines remain strong enough to feed a niche that they know well by this point.


Related- some photos from my visit to the former Packard factory in 2012. Fuji GW690, Portra 160.

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