Dear Bill Pierce...
Dear Bill Pierce...
... Slowly, professionals and artists who had no loyalty to the camera, only the pictures that they could produce with it, found other cameras that could do the job better. There are still folks in these groups using Leicas, but they are a much, much smaller number than in the past...
How true! I remember the 60's while Leica was regarded as the masterpiece of fine mechanics to perform the best and to last decades with no failure.. Leica was one of the leaders -if not the leader- of camera engineering.. You buy a Leica and decades later you brag about having the “L” seal still intact… The M-Leicas wrote legends in the hands of photojournalists, awarded with prizes and decorated the walls of exhibitions and museums.. Some even argue that Leica and Magnum Photos, they coexisted.. These have made Leica what it was..
From the 70s on the company struggled to cope up with the developments when electronics began to dominate camera engineering. Leica tried collaboration with Minolta for what they lack but did not bring anything in the long run. Like what happened today with the M9, the similar peaks and then downs were experienced when the M6, R6 and R8 were introduced.. Leica was struggling to survive only.
The M8 was a sort of comeback but also the start of the issues unknown to the name Leica; since the majority of the components had been subcontracted to outside including software. These are the years for Leica to rely on the components and the engineering of others and a great deal of them. And it still is going on in the same channel.
In the not-so-ancient past when the Nikon F2AS was costing $609.50, the M4-2 body was for $745.00. When a 35/1.4 Nikkor AI was costing $387.00 the Summilux-M was costing $337.50.. With the present philosophy of “boutique camera”
Leica chose to target a certain clique of people rather than regaining the usual followers. Today for the majority of Leica users to buy an M9 and the latest 35 and 50mm Summilux lenses is a looong dream whereas just 30 years ago, inspite of far lower purchasing power of ours, we could be buying them in numbers to support a feasible production aiming masses..
As an engineer by profession and being a Leica user since almost 50 years, when I look at the leading technologies on sensors, image processing engines, displays or other features like AF, high ISO capability,etc., I ask myself: If I were to design a digital Leica to be sold for $4K or $7K, would it be the M9?
Probably the majority of Leica followers were asking the same question...
Regards,
Bob