A lot of such magazines are read by city dwellers, who probably don't set foot on grass all year. Porn for the outdoors lifestyle. They make a lot of money, and have made a deal with the devil, so they have no time for "living," and get their jollies by watching sports or X-games on TV. :bang:
Walter Mitty types, who drive around the city in gigantic SUVs with kangaroo bars (an absurd affectation imported from Australia). They wear the gear only to look cool (or rich). In the end it's all about getting laid. 😎
There was a blurb in one news website today saying that the average salary of a Manhattanite (New York City) is around $2,800 per week. Two weeks and they all have M8s.