I am not quite sure I understand your question. But I will guess, and you will see if I am right.
I am guessing that you are talking about the older pre-digitial cameras, where you wind them by hand. But in a way, it does not matter, since there is something that is the same with all cameras.
The trick is that there is a spring inside, and when you wind the film forwards, ready to take the next picture, you are also tightening this spring, bending this spring. In newer cameras, this is usually done with an electric motor powered by batteries, but then too, a spiral of spring is turned and tightened.
So there is then a sping that is ready to spring back. When something is 'ready to move' - when it has the energy to move but something is stopping it - that is called "potential energy". Then when you push the button to take the picture, you release the spring and the spring moves and drives the little machine that opens the apparature - the hole that lets the light come in to the film or sensors - and sets the timing and then closes the apparature.
So when you or the electric motor wind the camera and advance the film, you are also winding this spring - giving it potential energy. Then when you take the picture, this potential energy is released and used, as 'kinetic energy' to move the parts of the camera that do the delicate work of taking the picture.