This is what most people don't get:
"Film and digital video both "are valid choices, but it would be a tragedy if suddenly directors didn't have the opportunity to shoot on film," said Mr. Apatow. director of comedies including "Knocked Up" and "The 40 Year-Old Virgin," speaking from the New York set of his coming movie "Trainwreck," which he is shooting on film."
This news is but a short reprieve. In the long run, *if* the number of people who appreciate film don't increase (younger generation is the key -- Kudos! to director J.J Abrams for choosing film for the next Star Wars movie), Kodak would still face the hard decision to close down their film manufacturing eventually.
For the sake of us who love film as a medium, I hope the new CEO Jeff Clarke starts to either plan to re-tool the manufacturing equipments to produce smaller quantities to serve a much smaller (but still can be profitable) niche, or sell it to someone who would do so.
All roll or MP film can only be manufactured in industrial scale.
That means it must also be consumed at the same scale to be economical.
but it did show that all the talk about film needing to be made in million yard rolls is basically just b*llsh*t.
Hard to compare a guy in a garage to what Kodak does...
This is one of the things people often say as a sort of 'Internet fact' but I haven't ever seen any real evidence for it.
This is one of the things people often say as a sort of 'Internet fact' but I haven't ever seen any real evidence for it.
A little while ago I saw a guy who'd set up a film production machine in his garage as a proof of concept: the images of this tiny machine were on flickr somewhere, together with an example of some film he'd produced. It looked pretty basic and simple.
Naturally none of the quality control that's involved making Kodak film was part of this experiment - but it did show that all the talk about film needing to be made in million yard rolls is basically just b*llsh*t.
People often say that film needs to be produced on an industrial scale - that there's no possible physical way to produce film in small amounts, and that therefore there's no future in small-scale, niche film producers. My post addressed THAT ONE SINGLE FACT.
Come on - read what I was actually talking about before jumping in.
People often say that film needs to be produced on an industrial scale - that there's no possible physical way to produce film in small amounts, and that therefore there's no future in small-scale, niche film producers. My post addressed THAT ONE SINGLE FACT.
Kodak has a single plant now in Rochester. That plant is physically incapable of making product less than multiple kms in length. Re-tooling was looked at but not feasible. The entire Kodak process is designed for volume. It just does not scale. So Abrams, Apatow, and Tarantino are critical because MP film is the vast bulk of coated supply in the world underwriting much of the industry. Even if they go through a digital intermediary the capture on MP film is still a significant volume operation.
It is for Kodak.
They only have the one plant left in Rochester. It closes, no more Kodak film product. Tri-X and Portra and Ektar are all the way they are precisely because of the QC and this single plant. Kodak bet the farm on that thing, which is a marvel of tech.
In the early days of celluloid and acetate film manufacture it was done in garages, but it could only be economically profitable and of acceptable quality once scaled up. That was in a growing market where demand could be created. That same dynamic does not exists today and suddenly everyone is realizing that preserving the necessary manufacturing equipment means preserving some floor of consumption.
You're missing the very basic point that companies smaller than Kodak produce smaller volumes of product profitably.
So that's that.
Can Kodak do that? Not with the production line they currently use apparently, but then again that was the whole point being made about tooling up (down?) for smaller production runs.
I didn't think the point was that hard to follow, even if it is implausible given Kodak's current situation.
Boutique film manufacture on very old equipment will hit a supply price problem if MP film and Kodak are not even supplying their $450 million market then prices could rise substantially. If Kodak is not buying big then all other consumers of roll film may be forced to make up some slack. $16/roll sound reasonable?