need to sell my beloved...

I needed inspiration,
A brand new start in life,
Somewhere to place affection,
But I didn't want a wife

And then by lucky chance I saw
In a special magazine
An ad that was unusual,
The like I'd never seen,

"Experience something different
With our new {beloved} toy."


The Police - Be My {beloved} Girl.
 
I have cameras that I am quite fond of, but unless one of them learns how to make me a sandwich, or take care of me when I am ill, or laugh at one of my jokes, I don't think that they will ever be considered beloved.
 
It is common practice in English to use the word "love" with inanimate objects, in the absence of a more suitable equivalent, and I believe the hearer knows enough to make adjustments in their understanding of the word to fit the circumstances.

- Murray
 
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