Is could be great news. I have stopped supporting Fuji for both film and digital. Not another nickel of my money with the attitude they have given in this case.
My knee-jerk reaction is similar. I can't blame either Fuji or Kodak for chasing the money, though. They are companies, that is what they are supposed to do. Stay solvent, pay shareholders, keep people employed.
But in my mind, Fuji could have benefited from selling off the instant film business and their discontinued standard film emulsions. Except that would eat into digital camera sales, and sales of the Instax line.
I don't like what Fuji, or Kodak, have done by killing off certain of their analog product lines. But it is what it is, and there are now multiple independents stepping up to fill the gaps. Ilford is doing a wonderful job of that.
But I can still mourn Neopan 400, The FP films in both quarter-plate and 4x5, Provia 400, Ekachrome, Plus-X, T-max 3200, and the rest.
Let's just hope the chopping block doesn't get used too often in the future, and that other companies can fill the gaps as brilliantly as Ilford has done.
As for me and boycotting Fuji...not gonna happen. I'm going to buy the hell out of the Instax formats to keep at least one cost-effective instant film alive.