+1
The average user has never heard of Ektar or Portra. The average user has never heard of rff. The average user knows Sandisk and card readers at CVS.
Well, 20-or-so years ago, the "average user" knew only of Kodacolor.
And, given the fairly high percentage of casual digital shooters who next-to-never bother printing at all, should we next be worried about the digital-printer market caving?
Kodak discontinues a film or two, and people gritch and groan that the sky is falling. Then, Rochester announces a
new film, and...people
still gritch and groan. WTF?
Why a color-neg film? Well, for me, just about all the color film I've shot in the last decade-plus has been color neg. I'd pretty much stopped shooting color-slide film around 1999. Why? Digital...specifically, my introduction to digital scanning and printing around 1998. Yeah, color-slide scanning was cool (still is, given the thousands of frames in my archives left to be scanned and catalogued), but, suddenly, color-neg film took on far greater relevance, particularly given its considerably-greater exposure latitude. Color-neg film and digital post-production are a match made in heaven (Or New Haven, since I'm an agnostic). And since I can get the stuff processed competently anywhere from my local CVS to my fave pro labs across the bridge, hunting around for a place that can soup the stuff quickly (and for a reasonable price), doesn't require an expedition. And Rochester's had the color-neg thing down cold (with the occasional KITA from Fuji) for the longest time.
Like certain other large American corporations, Kodak has certainly made is share of, to put it charitably, inscrutable moves. Have they been quite as boneheaded as, say, GM? I don't think so, though I suppose the point can be argued.
But, I'm betting on a faster addition to the Ektar family. I'll certainly be in line to give it a spin.
- Barrett