krötenblender
Well-known
Perhaps they should go go Kickstarter?
That would be a good move. But from what I saw and what I not saw over the last year, I don't think, that they would have enough to show to get funded.
When I look over the website content, my biggest concern about the future project ist, that I don't have the feeling, the two main ingredients for a successful funding are there: a very good and dedicated technician (or some of them) and the passion of photography. It's just design and hipster-stuff, but no substance.