A pretty good strategy. Although the market for full frame DSLR is pretty crowded, the market for larger than full frame is probably wide open. (I'm not very up to date with all of the DSLR offerings).
I see the wi-fi connector as well. If the camera can directly email photos, that could be a big plus. Any one know if other cameras do that?
I'd like to see it side-by-side with the M8 and Nikon D3 in order to get an idea of the size.