stompyq
Well-known
in·no·vate
ˈinəˌvāt/Submit
verb
make changes in something established, especially by introducing new methods, ideas, or products.
introduce (something new, especially a product).
They are the first to market with it ...implementing a device that has been improved upon. Sure, whoever manufactured the EVF innovated, but Leica's implementation was innovative as well.
Now your clutching at straws...