I think some of it might be due to the fact that they've found out the CAN charge more. When they first started producing LTM lenses they had to give the die hard Leica fans a really good reason to choose them over the tried and true... they couldn't bank on quality bringing people over because by the time the old guard was convinced the glass was good enough for their M2's and M6's Cosina would have lost too much money and gone under. They had a brilliant strategy... hit the market hard with stuff so cheap in comparison to Leica equipment people couldn't help but stop and take notice. For those that were used to paying four figures for a lens, why not drop a couple hundred and see if they're any good...for those that could only afford a couple hundred it gave them a way in to the system they could actually afford.
Fast forward 10 years... we're all now convinced of Cosina's ability to produce quality glass... they're bodies while not as pretty or tank like have convinced everybody that they pack enough modern technology to make up for it... and these new products are STILL way cheaper than the Leica alternative if there even is one... so yeah... they're probing to see just how much they can charge and get away with it.
And I say good for them... I don't expect the companies I buy from to be altruistic, they have to turn a profit, if they don't they go away... just look at film. The more profitable they are the more then can spend on R&D for new and exciting products. Companies that are barely profitable will just keep coasting on their previous products, maybe adding a new color or racing stripes in a new release of the same old, because they're too worried about staying afloat to spend serious cash on risky new products that may not be a success. I think we've all just become spoiled by top quality glass at rock bottom prices 🙂