New Zeiss lenses for E mount announced

I was reading about them on dpreview. I'll have to put off purchasing the Sony FE 28/2.0 and see how early adopters like the 25/2.0 -- I'm in no hurry and the wider 25mm lens is appealing.
 
The f2/25 Distagon should be a lovely lens to sit alongside the f2.8/35 Sonnar I've got already for my A7S. But I don't like the name they are giving the series. Who thinks these up? I think this latest one is truly batty :)
 
Two really needed focal lengths for the FE mount without a ridiculously big size. Good thing... but pricey.
 
The 25mm is pretty appealing; if I owned an A7 system I'd give it some thought. It focuses closer than the FE 28mm f/2, which was my major hangup when I was shooting with that lens.
 
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