Yeah, and Olympus came off smiling again: another gold award. The E-M10 is described as smaller, lighter and more ergonomic than the E-M5, all that at a lower price point as well. I think Olympus has wrung just about all they can out of the OMD camera--and while it certainly has cut out its niche, we are beginning to see the limits of the technology. Problem is that you still have a camera that cannot quite keep up with APS-C sensors especially at higher ISOs (according to page 13 of the review) and although it is smaller than these cameras, it is still large enough to invite comparison.
Personally, I think it's time to see Olympus turn to innovating and redesigning the Pen cameras. I have always though that the real advantage of m43 lies in small size. I have an E-PM2.