Olympus Out!

For those not familiar with JIP, they are take over scammers. They know nothing about photography. Companies like them buy distressed companies (read Olympus) then break them apart and sell off pieces for a profit. This will not end well for OLY. I hope I am wrong.
 
Archlich said:
Haven't seen much improvements in their cameras for the past 3 years though. Everything Olympus offers today are circa-2016.

It's not like they can just "have a moment of revelation and make up their mind" and begin to innovate (i.e. making big beautiful complete FF mirrorless system at blazing speed and ultra competitive price). They lack the resources to do so in the first place, otherwise they'd already done that long ago. It's been a death spiral. Unless the new owner is able to inject BIG investment and human capital into its R&D to make some huge breakthrough in a steadily shrinking market, the new Olympus, like its predecessor, would not even be able to compete on equal terms against the stiff competition.

High chance that they'll linger around for a couple of years more with scant, bland releases, much like Pentax today. But unlike Pentax (or Rioch Imaging) which got Ricoh cameras that actually sold well to break even, Olympus will be on its own. So it'll be a matter of time before the inevitable finale happens.
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I definitely can't disagree with any of that. IMO it's been such a long time since Olympus produced anything compelling I'm not really disappointed. I'm hoping on the slim chance the new owners will put that investment into making competitive new cameras (I'd be all about a full frame OM), though as everyone else has mentioned considering the state of the broader camera market it seems more likely the company will be strip mined for assets, used as debt leverage then torpedoed private equity style. But we can always hope.
 
Orthogonal said:
I definitely can't disagree with any of that. IMO it's been such a long time since Olympus produced anything compelling I'm not really disappointed. I'm hoping on the slim chance the new owners will put that investment into making competitive new cameras (I'd be all about a full frame OM), though as everyone else has mentioned considering the state of the broader camera market it seems more likely the company will be strip mined for assets, used as debt leverage then torpedoed private equity style. But we can always hope.
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Yes we can hope. Fuji and Nikon Z's are looking better.
 
When I first saw the title for the post I thought, what, did Arsenal appoint a new manager while I wasn’t looking and already they’re sacked? If you also follow the Gunners you might understand my confusion.

Sorry to see Olympus hanging it up. I’ve been using their stuff for 40 years. It will be interesting to see what happens to the “carved out” imaging division.
 
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