A cynical observation from a friend who used to work for Ilford:
Whenever anyone says, "Why don't you make ________ to provide some competition for __________," what they mean is, "Why don't you make a cheaper version?"
And (continued my chum), "There were normally two good reasons why we didn't want to make it. One was that it was such a small market that they were lucky to get the product that was available, and the other was that we couldn't make it cheaper anyway."
A further interesting observation from Simon Ward-Hastelow, editor of Land Rover World, is that at a German trade show he attended recently, the usual question to manufacturers and dealers was, "Is your product as good as so-and-so's?" He remarked on the contrast with the UK, where (he reckoned) the most usual question is, "Is it cheaper?"
Cheers,
R.