Brand recognition is very important to many a photog wannabe. Pentax and Olympus are names that people can identify with. Who hasn't owned are at least lusted over some Pentax model from yesteryear? Canon is trying hard to push Nikon out of the number one stop for good. There is a real danger in that strategy as it uses up resources and can divert attention from real improvemnets and future breakthroughs that some third party might sneak into the marketplace. Peter Drucker once said that the most dangers place to be is the number one spot in your market in the world. Why? Becasue somewhere there are four or five guys/gals sitting in a grungie, cluttered office studying you and your methods and eventually, one to them will jump to their feet and say, "we can beat these guys at there own game and here's how we are going ti do it!" When giants fall it is seldom pretty and too often permanent. 🙁
The pixel race has done little to bring the consumer a better camera. In another post, a member states that he is still using a 10 year old Kodak Pro model (I think a 5 meg version) to his customers satisfaction. Film might not have the following it once enjoyed, but Kodak, Fuji, and others are still bringing us better film, better chemicals to process the film all as ongoing research. I for one applaud the end of the pixel race. We have not seen its final death throes yet, but how much farther can the minaturisation process go and will it result in better images?