LOMO has a huge and enthusiastic following. They essentially saved film...
(who else made it cool and introduced new/young people to the joy of it?)
Really, you should not believe every impertinent marketing lie.
Yes, the Lomo guys are telling everyone that "they saved film".
But that has absolutely nothing to do with reality!
Lomo had their peak in demand in 2011 / 2012. At that time they sold about 2 million films p.a.
But the whole global market at that time was about 250 millions films! So even in their strongest time they were only a tiny niche supplier compared to the whole market.
And since then they have significantly shrunk: Most of their shops have been closed, lots of employees were laid off. They have only survived because they focussed on two new business fields.
- Fuji Instax
- "art" lenses for mainly digital shooters.
Lomo did a big mistake in the way they have promoted film: To their audience they have said "film = lomography".
So most beginners thought the crappy results they have got with lomography are typical for film (which is of course nonsense).
The beginners were disappointed with the results and have never touched film again. They are lost for the film scene.
So in the end Lomography did more damage to the film market than benefits. The "net effect" is negative.
There is a reason why the film revival of the last 2-3 years and the shrinking of Lomography in this period are two sides of the same medal.....
Cheers, Jan