amateriat
We're all light!
Or, Erik, we Harley knew ye. 🙁
That video was hard to watch, but the details weren't too easy to take, either. Harley bought Buell to cater to a market that normally wouldn't touch a Harley with a bargepole, which to me was a rather smart move. The not-so-smart move I didn't know about was their also buying MV Agusta/Cagiva, which gave me my first verbal "WTF" moment. The suits in Milwaukee must have been jealous of Ford buying up foreign car companies like rats on crack at the time and told each other, "That's the ticket!" Except that Ford got a serious case of "M&A Indigestion" and had to sell off just about everything they bought.
Now they're selling MV, but flat-out pulling the plug on Buell. No sale, just killing it.
But: Buell was a smart catch, while MV/Cagiva was one mother of a mismatch. And they've cheesed-off a lot of Buell owners and would-be owners who now see Harley-Davidson as a one-night-stand sort of outfit in regard to commitment, especially given the abruptness of the announcement.
Whew. I don't even own a motorcycle at the moment. Am I being just a bit touchy?
- Barrett
That video was hard to watch, but the details weren't too easy to take, either. Harley bought Buell to cater to a market that normally wouldn't touch a Harley with a bargepole, which to me was a rather smart move. The not-so-smart move I didn't know about was their also buying MV Agusta/Cagiva, which gave me my first verbal "WTF" moment. The suits in Milwaukee must have been jealous of Ford buying up foreign car companies like rats on crack at the time and told each other, "That's the ticket!" Except that Ford got a serious case of "M&A Indigestion" and had to sell off just about everything they bought.
Now they're selling MV, but flat-out pulling the plug on Buell. No sale, just killing it.
But: Buell was a smart catch, while MV/Cagiva was one mother of a mismatch. And they've cheesed-off a lot of Buell owners and would-be owners who now see Harley-Davidson as a one-night-stand sort of outfit in regard to commitment, especially given the abruptness of the announcement.
Whew. I don't even own a motorcycle at the moment. Am I being just a bit touchy?
- Barrett
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