The problem is that even 'artisan' in this digital age has gotten new meanings. Doing things by hand is not the only way to create 'valid products'. My gf is a professor at an arts academy's fashion department. Students design fabrics through software much like photoshop, designs and patterns that are then produced on giant digital weaving machines. The possibilities are endless, and very different from what one would be able to produce 'by hand'. Same with designers using 3d printing machines: honeycomb structures are replacing solid bodies, making designs much more efficient than older techniques.
Are all these designers and artists frauds? Or using the techniques available to them? Artisan techniques evolved. Just like digital photographic technology moved into the 21st century through digital possibilities.