Really Hasselblad, really??

Maybe it is practical but it is ugly?
Maybe they aimed at luxury without looking classy?
 
raid said:
Maybe they aimed at luxury without looking classy?
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Painfully so. I'd get G-star edition D-Lux if I was filthy rich, but I'd never pay a dime for this thing even if I was made of money. As a product designer of sorts myself, I have only the deepest condolences to the designers who were told by their boss and "forced" to draw this one up...
 
They should just team up with a high-end designer like louis vuitton, marc jacobs, or something to justify the hideous cost.

I'd rather get the G-Star RAW D-Lux 6.
 
this will go very nicely with my wooden teeth!

In all seriousness, The wooden grip -could- be attractive if executed better.
 
Oh, you silly people. They don't market cameras to professional photographers and not really even to photographers. They market them to people who have too much money to spend and no taste. Why would anyone buy a $15,000 purse or an ordinary pair of blue jeans made "cool" by affixing some callow fellow's name to your tutu? If it is "cool" people will buy it and hopefully the firm will keep making real cameras for real photographers. It is called marketing.
 
Well, Leica do the same thing, but with less effort, I mean Leica re-badge cameras, but Hasselblad are actually trying to make them look like different cameras.

I've got to say, that I don't think that Hasselblad's efforts are all that ugly at all, but the prices are. It's just 'Use a prestigious brand name for something ordinary', it's been done with Alpa, Leica, Rollei, and now Hasselblad.
 
The V system is killed and now this... smh. At least put the slightest bit of effort into it. I would imagine if my product design buddies turned this camera in for a project at school an F would be the only answere because it seems as there is no real material difference between this and the Sony offerring.
 
squareshooter said:
Oh, you silly people. They don't market cameras to professional photographers and not really even to photographers. They market them to people who have too much money to spend and no taste. Why would anyone buy a $15,000 purse or an ordinary pair of blue jeans made "cool" by affixing some callow fellow's name to your tutu? If it is "cool" people will buy it and hopefully the firm will keep making real cameras for real photographers. It is called marketing.
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I'm betting most are sold to China, where paying big bucks for a big name is fashionable, and the sense of classy design is still a bit impaired after so many years of a market with only third-rate gear for sale.
 
thegman said:
Well, Leica do the same thing, but with less effort, I mean Leica re-badge cameras, but Hasselblad are actually trying to make them look like different cameras.
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Right, I agree with you! Leica simply replaced the Panasonic logo with a red dot. The Hasselblad may not to the liking of some, but it is original.

I must say, I liked the Nex version better.
 
Addy101 said:
Right, I agree with you! Leica simply replaced the Panasonic logo with a red dot. The Hasselblad may not to the liking of some, but it is original.

I must say, I liked the Nex version better.
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Maybe. But isn't the Leica way less marked up? I honestly do not know because I don't pay attention to these re-badged cameras.
 
This one actually looks like to be on the better side, definitely better than the Lunatic. Thanks for the RX100 designers not including a huge manual zoom ring.

From rumored technical drawings there is at least one more (and the most ugly) Sony incarnations to come, likely to be based on the a99. Hold your breathe and prepare yourselves for the $7995 Solar!
 
johannielscom said:
I'm betting most are sold to China, where paying big bucks for a big name is fashionable, and the sense of classy design is still a bit impaired after so many years of a market with only third-rate gear for sale.
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Third rate gear for many years? I got my Hexar RF in 2002, they sold quite a few of those in Beijing back then. I agree that digital was slow-reacting to the Chinese market in general, but by the late 90s you could walk into a large mall in Beijing or Shanghai and buy very nice film gear. My dad had a Chinese made Seagull 58IV TLR back in 81', and it was a well-built, decent performing camera.


Being on topic, I actually like the looks of this camera. If Sony did this itself and sold the "RX100LTD" at a $400 markup, I'd buy one :)
 
I know I'm in the minority but I really like the Leica M9-P Hermes edition. If I could get a cameraleather that color I would in a heartbeat. So, if someone can like the Leica Hermes, I imagine someone out there thinks these hassys are nice.
 
Mystifying ... really!

Compared to what Hasselblad have done in the past this is like Rolls Royce or Jaguar buying Hyundais, putting a fancy emblem on the grill and asking a stupid price.

P. T. Barnum was right ... there is a sucker born every minute!
 
I do hope something like the Husqvarna Husaberg thing happens.

Husqvarna still makes good bikes but the hardcore enduro engineers left and started Husaberg when the former went for the more popular market.

On the other hand Hasselblad may be an empty shell now, a much coveted brand you can use/abuse.
 
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