Really Hasselblad, really??

[Spicy]

is the stupid/inevitable perversion of the respectable RX1 also going to be marked up 700-800%, bringing it to $20k+?

 

[thegman]

I'm betting most are sold to China, where paying big bucks for a big name is fashionable, and the sense of classy design is still a bit impaired after so many years of a market with only third-rate gear for sale.

To be fair I think that statement could be applied in any country.

 

[maitani]

aprils fool joke by hasselblad? it better be... oh wait, we're in July...

 

[shadowfox]

Why not Hasselblad-ize the RX-1 ??
By adding a humongous viewfinder!!!!