justins7
Well-known
(some ramblings.)
In the new Popular Photography magazine there is a big article on the Epson digital rangefinder. It calls it "retro" or "nostalgic" (I can't remember which -- I read it quickly), which really pisses me off.
Why is it that any product that is not couch-potato-automated, that doesn't require an absurd amount of electronics and buttons, is branded "retro"? Is the act of walking retro because it's not driving an S.U.V.? In the future will eating be retro when most people will be using brain-digi-Pizza-Hut-downloads? Is a hammer nostalgic because it doesn't use batteries?
For me the appeal of rangefinders (and presumably a digital one) is simplicity -- a tool that functions for its purpose. These are only nostalgic in so far as these elements are were de rigeur fifty years ago.
It just sickens me that in general this culture cannot accept things that require some thought or work. People look at me weirdly all the time for these things. It's pathetic, epecially for an artistic tool that must fight to shed adsurd accoutrements. The jokes on them, for using a bulbous, over-designed camera for taking a simple shot of a squooshy baby. A Brownie Box camera could do the same, with no features at all.
"Popular Photography" is such a crass, infomercial mouthpiece for both the industry and consumer madness.
Give us a digital rangefinder, and leave us alone.
It will only get worse.
I am not a luddite.
In the new Popular Photography magazine there is a big article on the Epson digital rangefinder. It calls it "retro" or "nostalgic" (I can't remember which -- I read it quickly), which really pisses me off.
Why is it that any product that is not couch-potato-automated, that doesn't require an absurd amount of electronics and buttons, is branded "retro"? Is the act of walking retro because it's not driving an S.U.V.? In the future will eating be retro when most people will be using brain-digi-Pizza-Hut-downloads? Is a hammer nostalgic because it doesn't use batteries?
For me the appeal of rangefinders (and presumably a digital one) is simplicity -- a tool that functions for its purpose. These are only nostalgic in so far as these elements are were de rigeur fifty years ago.
It just sickens me that in general this culture cannot accept things that require some thought or work. People look at me weirdly all the time for these things. It's pathetic, epecially for an artistic tool that must fight to shed adsurd accoutrements. The jokes on them, for using a bulbous, over-designed camera for taking a simple shot of a squooshy baby. A Brownie Box camera could do the same, with no features at all.
"Popular Photography" is such a crass, infomercial mouthpiece for both the industry and consumer madness.
Give us a digital rangefinder, and leave us alone.
It will only get worse.
I am not a luddite.