OK, this is all coming from my distant memory. I sold my Rollei 35S years ago.
That said, on my sample the focusing ring screws worked loose and allowed the scale to shift relative to the actual focusing mechanism for the front element.
Here goes; If I remember correctly my 35S and I believe your 35, uses 'front element' focusing. That is, only the front element rotates in and out to focus the lens. This focusing has a range of movement that exceeds the requirement of focusing from infinity, lens almost all the way in, to 3 feet, lens almost all the way out. If one were to remove the focusing ring, that is the ring with the distance marks on it, and then turn the focusing mechanism, the piece that actually holds the lens, all the way in, then you could actually have the lens focused closer than infinity. That is, too close to the body. The purpose of the outer, distance marked ring, is to fine tune the infinity focus. That is why the screws run in slots, so the ring can be adjusted relative to the lens position.
At this point: FULL STOP
It is important that you understand what is happening when you focus the lens. Please notice that as you focus to a closer marked distance, the lens moves away from the body, and as you focus on a more distant object the lens moves closer to the body. You also realize that to set up this adjustment the lens must be extended and locked before you can do these adjustments. You may already know this, but I wanted to make sure.
Now, we shall continue.
This is somewhat hard to express in words but I will try.
Unlock and remove the back. Look at the rectangular opening where the film is exposed. Very close, on the top and bottom, right next to the opening there should be a shiny metal strip and that establishes the focal plane, where the image is brought to focus on the film. You need to create a 'ground glass' or substitute to place on these film plane rails. So, cut a piece of clear plastic, you could use a discarded CD cover, and cover one side with Scotch frosted tape. This little plastic piece will be made 24mm high by 40mm long. You shall then attach it, frosted side facing the lens, on the rails, by a bit of masking tape on each end.
Now. Obtain a locking cable release, attach it to the shutter release button and set the shutter speed on 'B', cock the shutter, press and lock the cable release and the shutter should stay open. Set the aperture on it's widest setting. For you I think that is f3.5
Now hold the camera up and look at the focusing screen you just attached, you will see the image on it. You must examine it with a magnifier, at least 5X, hint, a standard 50mm lens from a SLR removed makes a dandy 5X.
Now for the actual adjustment. Aim the camera at something a kilometer away, something contrasty and easy to see if it is sharp or not.
(This is where you will need 3 hands since you removed the back and no longer have a way to mount the camera on a tripod.)
Anyway, with you three hands move the actual focusing ring that holds the lens until the image of the distant object looks sharp. Make sure by examining the image on the plastic screen with the magnifier. Rotate the lens in and out carefully to make sure you have the sharpest image. This critical, you must get it right!
After you have established the infinity position of the lens then place the focusing ring (the ring with the distance marked on it) back on the lens with the infinity mark (this looks like a figure 8 laying on it side) set right on the focus index mark on the lens barrel. (I think this is a small triangle) Replace and secure the 3 screws without moving anything.
Now, if my memory is correct, the lens should focus from infinity to 3 feet and come to a stop at each end. If everything is good you can reinstall the trim ring with a small dab of rubber cement.
A final note about scale focusing lenses. With this type of focusing you have to be good a judging distance, especially wide open at close distances. At more moderate distances, say 8 to 25 feet in good light that lets you use smaller apertures, then depth of field will usually cover your bum.
I hope that I have been clear enough, I've never been a technical writer ( or a writer of any sort when it comes to that)