Seth Godin on luxury vs utility - thoughts about Leica

[Roger Hicks]

Hey I love Leicas -- I own one and literally own a T-shirt saying "I Love Leica".

I just don't find any meaning in the (seemingly) endless procession of shelf-queen luxury editions. Leica's overall pricing (high) is its place in the market, that's fine -- I'd suggest it was a successful shift to digital that saved the company from extinction...having a photographic equivalent of a handbag costing as much as a small house is simply product placement, not something that would turn a company's fortunes around, I'd say.

Dear Colin,

The meaning is very simple.

People buy them. You don't. I don't. So?

As long as they keep Leica in business, what's your problem? What more "meaning" do you need?

Cheers,

R.